1. The logo of the company Global Ambiente from Italy is very successful, as it expresses the right message. A logo has to be simple in order to be catchy and this is how the editor decided to make it. The picture looks like a drop of rain and inside it there is a terrestrial globe. An interesting aspect about the globe is that it looks like it has been blown by the wind. Both water and wind suggest freshness, the main feature of the products of the company. In what concerns the type of font used in writing “global” also suggests the wind, because of the shapes of the letters. The colour used, except from black, is typical for what it aims to represent: water-blue.
2. I consider the logo for Power Postcards very successful in terms of transmitting the message. There is scientific proof that flashes can reach an enormous speed. This is why the company chose to design a flash on their log, so as to emphasise on the speed with which postcards can be sent. In what concerns the colours, the red is used to put accent on power, and yellow to put accent on light.
3. The third logo I chose to analyse represents a Pizza Company. The picture and the text were carefully chosen, so as to create visual impact on the audience. The logo is really catchy because of the slice of pizza, which was designed as if it was in a hurry. Also, the text is interesting: because it is an Italian company, the translation of the text would be fast pizza. So it means the logo aims to tell people that the pizza is ready and delivered very fast. In what concerns the colours, red and black make a good combination.
More examples of logos that can be considered interesting case studies:
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