I chose this advert because, despite the fact that it is very simple, it is very concise, and in most cases the simple ones are the catchiest. In comparison to other adverts, the designer used only two colours and even though they are not bright, the advert is still catching the reader’s eyes. There are cases when you prefer not to read a too bright advert because, at the first sight, it doesn’t look worth spending time reading it, no matter the quality of the product advertised. The big font also has the role of attracting the reader, as well as the smiling coffee. The message is very well stated: “COSTA for coffee lovers”.
This advert can be considered an example of the fact that you don’t need a big bright colour gamut to create a successful advert. As long as your message is well transmitted to the public, in a catchy and fine manner, your advert has a lot of chances to be of real success.
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