In my trip to becoming a thinking designer, I found a book which I consider really helpful: “Designing Visual Interfaces. Communication Oriented Techniques”, written by Kevin Mullet and Darrell Sano. The book contains fundamental rules that every visual designer has to be aware of so as to create successful adverts. In every field of work there are steps which have to be followed for becoming an expert. The book is very useful for a student who studies Visual Design because it teaches you the fundamental things about how to create an advert, how to make it catchy and how to transmit the message correctly. Also, it teaches us how to design them, using the right colours and fonts.
The book can be found either on internet, or library. The difference between the two places is that on the internet can be found only extracts from the book, and not the entire one.
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