1. The colours play an important role, as sometimes they help in creating a meaning. As a colour case study I chose an advert for BMW cars. The colours of the cars are the standard ones: black and grey. The background suits with the cars, as well. The picture of the cars was taken on a highway which suggests that one of their features is the speed. In what concerns the colours, they are dark and represent metal and that is what cars are made from. The spot colours suggest, in my opinion, luxury as well as the buildings behind, which are, in fact, blurry. The blurry buildings along with the wheels show us that the vehicles are in motion. To sum up, all the colours used contribute to the metal aspect of the cars and I consider them a good choice for this kind of advertisement.
2. The second colour case study I chose to analyse represents an advertisement for a non-smoking campaign. The picture is very suggestive and it is warning smokers to give up. The colours play the most important role in this case. Despite the pink lipstick used by the woman, the editor warns us that smoking still creates a bad impression, no matter how coquettish a woman can be. Even if the picture it is just a metaphor and the butts from the mouth are used just to successfully express the meaning, they all catch the viewer’s attention and the focus is not anymore on the sensual lips, but on the smoking habit. The mouth is represented in this advertisement as an ashtray, where we can all throw the cigarettes. Not only the cigarettes are harmful for our health, but they also leave a bad smell after smoking. The colours are bright and the cigarette and the butts are very well loomed.
More examples of images that could be considered interesting case studies:
More examples of images that could be considered interesting case studies:
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